If we're gonna spend our money on something, we want it to be high quality, made of the best materials (100% cotton), and something we'll wear to death (we're talking Cost Per Wear <$1). Which is why we went through dozens of iterations and months of wearing it ourselves before we went to market with our perfectly thick, perfectly soft, perfectly fitting, perfectly cut, and perfectly priced shirts.

If we wouldn't wear it ourselves, we wouldn't ask you to.

We aren't fans of fast fashion either. But we also know that you can't buy white t-shirts used or vintage. We focus on products that you wouldn't otherwise buy secondhand and we make it easy to recycle them when they're no longer wearable. Learn more

We spill things, we're sweaty, we're clumsy, we hate doing laundry, the list goes on...

Life happens. That's why we sell our shirts in convenient packs of three that allow us to keep our price-points accessible, and you to keep your t-shirt drawer stocked.

9 sizes. 3 sleeve lengths. Your tees should fit you exactly how you want them to fit you - that's what makes it your favorite. Because when you look good, you feel good. Learn more